It is all about the base: how to build a team

Anyone who has ever played in a musical ensemble will tell you there is a hierarchy of sound.  The base sounds of the brass, double basses and bassoons, for instance, should be prominent to create the depth.  As you progress up the octaves to the wind and stringed instruments, their role changes to creating the…

Upsetting the apple cart – challenger brands.

It has only recently occurred to me I have predominantly worked for challenger brands.  It is exciting to work for those wishing to rattle, if not debunk, the status quo but challenging is as challenging does. Classically, the challenger brand is the one which boldly goes where no brand has gone before.  Done well it…

Enough of work. Let’s play!

Each Friday I am reminded of the specific time in my career where I should have walked away from my desk and played on the floor My colleague, Billy Sarno, and I were struggling with a new layout for an event and I casually remarked we should build it to scale in Lego.  Billy, being…

It’s not you. It’s me.

I had a revelation the other day.  I have similar feelings for old jobs as I do for old boyfriends. Some I miss.  Some I don’t.  Some I would love to see again, perhaps even for a couple of weeks, knowing it would never work out.  Some I casually stalk but secretly checking their news…

Every 10 minutes a boat show is born

Originally posted on 14 October 2016 on LinkedIn. It is an outstanding birth (berth) rate far exceeding the most developed countries in which they are usually held. Surely this growth rate cannot be sustained in an industry which takes the term ‘disposable income’ to colossal levels? Bien sûr c’est possible. Take my adopted home for instance. There are…

Hi my name is Clare and I embrace my limitations

Originally published on 20 September 2016 on LinkedIn. The modern professional world is geared around expertise, experience and strengths. LinkedIn prompts you to detail every element of your professional life then rates your profile and awards individuals based on these ratings. Connections endorse you for all manner of skills, whether you have them or not…

Redefining Luxury: the appendix of marketing

Originally published 13 September 2016 on LinkedIn. And by appendix, I mean the useless internal organ of a human which we can easily live without and often becomes inflamed. Aside from its overuse (a quick search of #redefiningluxury on Facebook results in posts about cars, houses, handbags, shopping centres, watches, kitchens, and bizarrely, Greyhound buses),…

Am I the J.K. Rowling of LinkedIn?

Originally published on 27 August 2016 on LinkedIn. In the last three weeks I have embarked on a personal experiment.  To further discover the nuances of social media, I am writing blogs on various topics which interest me and posting them to LinkedIn. My first attempt was very well received.  I felt great. My second…

Beyond the Far East?

Originally published 17 August 2016 on LinkedIn. I have a pet hate.  It is the term “The Far East”.  In my experience it is usually uttered by Europeans with a little more of a patronising tone than I can bear as they say “Yes, we really must consider our strategy for the Far East”.   In respect to…