With so many key problems in the world to be solved, why exclude any minds from the discussion?
Category: Working
It is all about the base: how to build a team
Anyone who has ever played in a musical ensemble will tell you there is a hierarchy of sound. The base sounds of the brass, double basses and bassoons, for instance, should be prominent to create the depth. As you progress up the octaves to the wind and stringed instruments, their role changes to creating the…
It is personal now.
The future of the Australian yachting industry.
A new way to argue. Or what do you get if you cross a sports car with a ute?
I had one of the most bizarre days on this year’s International Women’s Day. I posted about my feelings on my life and career on Facebook and it is fair to say it brought on a great deal of response. And after a significant amount of some bitter backing and forthing plus me searching my…
Upsetting the apple cart – challenger brands.
It has only recently occurred to me I have predominantly worked for challenger brands. It is exciting to work for those wishing to rattle, if not debunk, the status quo but challenging is as challenging does. Classically, the challenger brand is the one which boldly goes where no brand has gone before. Done well it…
Assaulting the senses: experience based marketing
A new marketing approach.
Enough of work. Let’s play!
Each Friday I am reminded of the specific time in my career where I should have walked away from my desk and played on the floor My colleague, Billy Sarno, and I were struggling with a new layout for an event and I casually remarked we should build it to scale in Lego. Billy, being…
It’s not you. It’s me.
I had a revelation the other day. I have similar feelings for old jobs as I do for old boyfriends. Some I miss. Some I don’t. Some I would love to see again, perhaps even for a couple of weeks, knowing it would never work out. Some I casually stalk but secretly checking their news…
Every 10 minutes a boat show is born
Originally posted on 14 October 2016 on LinkedIn. It is an outstanding birth (berth) rate far exceeding the most developed countries in which they are usually held. Surely this growth rate cannot be sustained in an industry which takes the term ‘disposable income’ to colossal levels? Bien sûr c’est possible. Take my adopted home for instance. There are…
Hi my name is Clare and I embrace my limitations
Originally published on 20 September 2016 on LinkedIn. The modern professional world is geared around expertise, experience and strengths. LinkedIn prompts you to detail every element of your professional life then rates your profile and awards individuals based on these ratings. Connections endorse you for all manner of skills, whether you have them or not…
Redefining Luxury: the appendix of marketing
Originally published 13 September 2016 on LinkedIn. And by appendix, I mean the useless internal organ of a human which we can easily live without and often becomes inflamed. Aside from its overuse (a quick search of #redefiningluxury on Facebook results in posts about cars, houses, handbags, shopping centres, watches, kitchens, and bizarrely, Greyhound buses),…
Am I the J.K. Rowling of LinkedIn?
Originally published on 27 August 2016 on LinkedIn. In the last three weeks I have embarked on a personal experiment. To further discover the nuances of social media, I am writing blogs on various topics which interest me and posting them to LinkedIn. My first attempt was very well received. I felt great. My second…
The Reverie 