A recent post on LinkedIn caught my eye. It was about another yacht/boat syndication going under. Now first of all, this is a concept which intrigues me and one I have written of before. However, this time around, something occurred to me: they are not failing because of money but because of love. The post…
The future of the Australian yachting industry.
It is a strange feeling to be nervous about returning home. It is, after all, home; where the heart is. My trepidation comes from the strange sensation of seeing something familiar but in a different way, through an altered perspective. For the last six years, I have called Singapore home and now my time to…
If you have ever watched a foal at its first attempt of standing and walking, it is very awkward and seems unlikely that it will ever end in success. Yet it does, as natural forces determine it has to, in order to survive. This analogy often comes to mind when colleagues ask me about the…
I had one of the most bizarre days on this year’s International Women’s Day. I posted about my feelings on my life and career on Facebook and it is fair to say it brought on a great deal of response. And after a significant amount of some bitter backing and forthing plus me searching my…
I am going to preface this piece by saying I truly and honestly want someone to explain it to me. The Superyacht Report ran an article in their most recent edition about the virtues and pitfalls of fractional yacht ownership and the new club- concept pioneered by Mahá Yacht Club. It was a lovely article and…
2016 was a bit of a drag, wasn’t it? A heap of monumental changes which may or may not turn out for the best. For me there was one major thing missing from it, gratuitous laughter. It was not just 2016 though. Laughter seems to be on the decline. Let’s bring it back. And contrary…
It has only recently occurred to me I have predominantly worked for challenger brands. It is exciting to work for those wishing to rattle, if not debunk, the status quo but challenging is as challenging does. Classically, the challenger brand is the one which boldly goes where no brand has gone before. Done well it…
A new marketing approach.
Each Friday I am reminded of the specific time in my career where I should have walked away from my desk and played on the floor My colleague, Billy Sarno, and I were struggling with a new layout for an event and I casually remarked we should build it to scale in Lego. Billy, being…
I had a revelation the other day. I have similar feelings for old jobs as I do for old boyfriends. Some I miss. Some I don’t. Some I would love to see again, perhaps even for a couple of weeks, knowing it would never work out. Some I casually stalk but secretly checking their news…
When all you need is home.
The Reverie 