I am going to preface this piece by saying I truly and honestly want someone to explain it to me. The Superyacht Report ran an article in their most recent edition about the virtues and pitfalls of fractional yacht ownership and the new club- concept pioneered by Mahá Yacht Club. It was a lovely article and…
Tag: Marketing strategy
Assaulting the senses: experience based marketing
A new marketing approach.
Redefining Luxury: the appendix of marketing
Originally published 13 September 2016 on LinkedIn. And by appendix, I mean the useless internal organ of a human which we can easily live without and often becomes inflamed. Aside from its overuse (a quick search of #redefiningluxury on Facebook results in posts about cars, houses, handbags, shopping centres, watches, kitchens, and bizarrely, Greyhound buses),…
The Reverie 