Every 10 minutes a boat show is born

Originally posted on 14 October 2016 on LinkedIn. It is an outstanding birth (berth) rate far exceeding the most developed countries in which they are usually held. Surely this growth rate cannot be sustained in an industry which takes the term ‘disposable income’ to colossal levels? Bien sûr c’est possible. Take my adopted home for instance. There are…

Redefining Luxury: the appendix of marketing

Originally published 13 September 2016 on LinkedIn. And by appendix, I mean the useless internal organ of a human which we can easily live without and often becomes inflamed. Aside from its overuse (a quick search of #redefiningluxury on Facebook results in posts about cars, houses, handbags, shopping centres, watches, kitchens, and bizarrely, Greyhound buses),…