Redefining Luxury: the appendix of marketing

Originally published 13 September 2016 on LinkedIn. And by appendix, I mean the useless internal organ of a human which we can easily live without and often becomes inflamed. Aside from its overuse (a quick search of #redefiningluxury on Facebook results in posts about cars, houses, handbags, shopping centres, watches, kitchens, and bizarrely, Greyhound buses),…