With so many key problems in the world to be solved, why exclude any minds from the discussion?
Author: Clare
I am Australian and a self confessed yacht geek who has run yacht shows in Asia and spent way too much time in shipyards and marinas. #yachtgeek #antipodean
For love not money
A recent post on LinkedIn caught my eye. It was about another yacht/boat syndication going under. Now first of all, this is a concept which intrigues me and one I have written of before. However, this time around, something occurred to me: they are not failing because of money but because of love. The post…
It is all about the base: how to build a team
Anyone who has ever played in a musical ensemble will tell you there is a hierarchy of sound. The base sounds of the brass, double basses and bassoons, for instance, should be prominent to create the depth. As you progress up the octaves to the wind and stringed instruments, their role changes to creating the…
It is personal now.
The future of the Australian yachting industry.
Homeward bound
It is a strange feeling to be nervous about returning home. It is, after all, home; where the heart is. My trepidation comes from the strange sensation of seeing something familiar but in a different way, through an altered perspective. For the last six years, I have called Singapore home and now my time to…
Learning to walk: a reflection on boat shows.
If you have ever watched a foal at its first attempt of standing and walking, it is very awkward and seems unlikely that it will ever end in success. Yet it does, as natural forces determine it has to, in order to survive. This analogy often comes to mind when colleagues ask me about the…
A new way to argue. Or what do you get if you cross a sports car with a ute?
I had one of the most bizarre days on this year’s International Women’s Day. I posted about my feelings on my life and career on Facebook and it is fair to say it brought on a great deal of response. And after a significant amount of some bitter backing and forthing plus me searching my…
Please explain!
I am going to preface this piece by saying I truly and honestly want someone to explain it to me. The Superyacht Report ran an article in their most recent edition about the virtues and pitfalls of fractional yacht ownership and the new club- concept pioneered by Mahá Yacht Club. It was a lovely article and…
And now for something completely different.
2016 was a bit of a drag, wasn’t it? A heap of monumental changes which may or may not turn out for the best. For me there was one major thing missing from it, gratuitous laughter. It was not just 2016 though. Laughter seems to be on the decline. Let’s bring it back. And contrary…
Upsetting the apple cart – challenger brands.
It has only recently occurred to me I have predominantly worked for challenger brands. It is exciting to work for those wishing to rattle, if not debunk, the status quo but challenging is as challenging does. Classically, the challenger brand is the one which boldly goes where no brand has gone before. Done well it…
Assaulting the senses: experience based marketing
A new marketing approach.
Enough of work. Let’s play!
Each Friday I am reminded of the specific time in my career where I should have walked away from my desk and played on the floor My colleague, Billy Sarno, and I were struggling with a new layout for an event and I casually remarked we should build it to scale in Lego. Billy, being…
The Reverie 